Monetisation Director
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About Bark
Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.
Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 270 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way.
This is an exciting time to join our scaling business, we were recently recognised in the Sunday Times Best Places to Work in 2024, which is testament to the team we have here.
As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry.
About the role
We are looking for an exceptional Monetisation Director. You are a visionary commercial leader with a deep understanding of global marketplace dynamics and a proven track record in driving revenue growth through all facets of monetisation. You are adept at identifying and capitalising on subscription products, pricing and go-to-market execution of monetisation strategies that both optimise our existing revenue streams, and driving innovative strategies that align with our evolving business goals. Your work on monetisation and pricing strategies will be pivotal to the business as we begin a vital period in Bark’s journey. You’ll have particular expertise in leveraging insights to provide recommendations and work on the continuous evolution of our broad monetisation strategies across all areas of the business. You will help define our consumer price globally, working collaboratively with all areas of the business to optimise for margin, revenue growth and customer satisfaction.
We’re already profitable and incredibly proud of what we’ve achieved so far, but we know that most of our work is ahead of us. It’s a great time to join and revolutionise how people buy and sell services online, in the way that Amazon did for physical products.
Responsibilities:
Take ownership over all facets of monetisation across the organisation as it currently stands and evolve & iterate on these processes; including owning our subscription products, setting prices within individual industry/geography marketplaces, variable lead pricing & sales discount structures.
Lead on the discovery and ideation of pricing strategies for potential new business lines, with the ultimate goal being to maximising commercial success.
Drive positive change by working collaboratively with a wide range of functions across the business, including finance, technology, product and sales teams
Identify opportunities for new pricing strategies and promotions that will contribute to our strategic goals.
Work closely with the sales team to optimise their pricing & discounting strategies, supporting go-to-market execution of our monetisation strategy executed through product, sales and marketing.
Work with senior leaders across the business globally to create, develop and implement global pricing strategies.
Experience with the design, implementation and analysis of experimentation related to pricing in order to quantify uplift and benefit of changes.
Identify, test & apply new pricing frameworks across the business.
Lead development of business cases, working closely with commercial and finance teams, considering both broader business impact and bottom line financial benefits and risks.
Sit at the heart of trading to inform on the contribution of pricing to overall business performance.
Required skills and experience
Strong strategic capability, able to understand market landscape, use data to identify growth opportunities, identify and formulate plans to achieve a set of defined goals.
Inquisitive nature always looking to iterate and improve.
Proven track record in commercially analytical roles. Able to succeed in a high performance environment where multiple high-profile projects are run in parallel.
Able to communicate confidently, adapt style and influence stakeholders from a wide range of different teams and varying levels of seniority.
Experience with influencing decision makers on pricing related decisions.
Passion for working in a diverse, creative and fast moving international environment, where you can make amazing things happen.
Advanced Google Standard SQL and MySQL or similar relational database language.
Highly proficient with Tableau or Excel/Google Sheets for visualisation & producing analysis.
Perks and Benefits
Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
Flexible working policy with a central office in London
Private health insurance run by Aviva including dental cover
Personal annual L&D Budgets with £1,000 to spend on your development
Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
Fully stocked kitchen and monthly lunches
Financial advisor
Cycle to work scheme
Regular wellness weeks with industry leading talks through to massages in the office
Being at the forefront of an industry with new and exciting problems to solve
Diversity Statement
At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.
- Department
- International
- Locations
- London
- Remote status
- Hybrid Remote
Monetisation Director
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