About Bark

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 270 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way.

This is an exciting time to join our scaling business, we recently placed in the Sunday Times Best Places to Work 2024, and previously were 64th in the Sunday Times 100 fastest growing private tech companies in 2023.

As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry.

About the Role

In the newly created Product Marketing Manager role, you will be responsible for driving the success of our products in the market. You will work closely with cross-functional teams, including product development, finance, sales and customer success, to craft and execute go-to-market strategies that effectively communicate product value to our target customers. You will also play a key role in customer research, competitive analysis, and messaging development to ensure our products are well-positioned to drive growth.

Responsibilities

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for product launches, ensuring alignment with overall business goals and objectives.
  
• Product Positioning & Messaging: Define and articulate product positioning, messaging, and unique value propositions that differentiate our products in the market.
• Market Research & Competitive Intelligence: Conduct in-depth market research to understand customer needs and market trends as well as the competitive landscape. Use insights to inform product development and marketing strategies.
• Sales Enablement: Create sales presentations, and collateral to support the sales team in driving product adoption and revenue growth. Provide ongoing training to ensure consistent messaging.
• Content Creation: Work with the content team to develop a variety of content including case studies, blog posts, and webinars that effectively communicate product benefits and value to different customer segments.
• Voice of the Customer: Collaborate with the CRM and customer success teams to gather customer feedback, identify success stories as well as gaps in our service and become the voice of the customer in business meetings.
• Performance Analysis: Monitor and analyse the performance of product marketing initiatives, adjusting strategies and tactics to optimise results.

Required Skills and Experience

• 3-5 years experience in product marketing, in a B2B and start up environment.
  
• Strong understanding of product development and go-to-market strategies.
• Proficiency in market research, competitive analysis, and customer segmentation.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Ability to work collaboratively across teams and manage multiple projects in a fast-paced and OKR driven environment.
• Data-driven mindset with strong analytical skills and attention to detail.
• Creativity and problem-solving skills to innovate marketing approaches

Perks and Benefits

• Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
• Flexible working policy with a central office in London
• Private health insurance run by Bupa
• Personal annual L&D Budgets with £1,000 to spend on your development
• Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
• Fully stocked kitchen and monthly lunches
• Financial advisor
• Cycle to work scheme
  
• Regular wellness weeks with industry leading talks through to massages in the office
• Being at the forefront of an industry with new and exciting problems to solve

Interview Process

• Screening Call with Talent Partner (30 mins)
• 1st Stage - Hiring Manager Stage (30 mins)
• 2nd Stage - Technical Task (60 mins)
• 3rd Stage - Values interview (30 mins)

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.