About Bark

Bark is an online services marketplace connecting customers with professionals across over 1,000 categories. Operating in nine countries including the UK, US, Australia, Canada, and New Zealand, we're transforming how people find trusted service providers for everything from home improvement to professional services.

Our platform uses cutting-edge technology to match customers with the right professionals quickly and efficiently. With a global team of over 220 people, we're currently undergoing an exciting transformation: migrating from a lead generation model to a full marketplace platform with subscription based pricing.

As a profitable, PE backed scale up (EMK Capital), Bark offers the best of both worlds: the agility and innovation of a fast moving business combined with financial stability and resources for growth. We recently launched our new marketplace model in Australia (Q4 2025) and are preparing for rollout to the UK and US markets in 2026. You'll have genuine ownership, responsibility, and the opportunity to shape our commercial strategy during a pivotal transformation phase with the chance to make your own contribution to our journey.

*Please note you must be based in Spain to be considered for this fully remote role. There will be occasional necessary trips to the UK (London).

About the Role

We are looking for a Marketing Director to help deliver our performance targets as business in 2026.

The two main areas of focus will be:

• Creating sustainable healthy unit economics in our Australian market. We are transforming Australia from a lead generation model into a marketplace experience for users. The role will need to grow user sessions and revenues from non-paid sources like SEO, CRM and App, as well as working with the product team on conversion rate optimisations and repeat usage (LTV). There will then be a need to think about how the marketplace model can migrate to other major markets

• Support hitting trading targets in our major UK & US markets which operate with a lead generation model. This requires a high degree of understanding across paid marketing channels which includes PPC, affiliates and social. The focus will be on diversifying the current mix (heavily PPC reliant) whilst maintaining profitability.

You’ll oversee the end-to-end management, strategy, delivery and optimisation of online marketing with a marketing budget of c.£30 million a year.

In summary, you’ll create bold online strategies that will deliver commercial results. We are looking for a strong leader, with a bias for action, who is prepared to roll their sleeves up and be hands on in driving change along with the ability to develop and coach our performance marketers. We are growing fast, with a global presence and strong financial backing - so if you enjoy pace and change and want to make impactful change then this role is for you.

Responsibilities

• Develop strategies and plans to meet targets, with a focus on:

Increasing share of traffic from non-paid sources (CRM, SEO, App)

Increasing volume and cost efficiency of paid activity (in particular across Paid Search & Paid Social)

Increasing consumer conversion rate through user journey optimisations

• Lead cross functional teams (including Performance Marketing, SEO / ASO, Content, Product, Engineering, Design & UX Research) to deliver against OKRs / Missions

• Develop and execute day in and day out testing and learning plans to continuously optimise media investments

• Review & propose changes to Martech stack that will enable the wider marketing function to deliver against transformation objectives

• Leveraging AI for production efficiencies

Required Skills and Experience

• You are an expert online marketer with a track record successfully managing a multi-million pound acquisition budget and taking a company through an intensive transformation or navigating challenging growth scenarios

• You have deep expertise in performance marketing, especially with Google and Meta

• You love working with data and have strong analytical and quantitative skills and know how to drive marketing impact with the data

• You have a strong understanding of marketing tracking and customer data, and know the latest industry changes affecting online visibility and PII.

• You are experienced in web and app analytics (Google Analytics, Branch, AppsFlyer, SEM Rush etc) and have deep knowledge of digital marketing platforms (Google Ads, Microsoft Advertising, Facebook Advertising) with a strong understanding on how these platforms can be leveraged for competitive advantage

Perks and Benefits

• Fully remote working

• Personal annual L&D Budgets with 600€ to spend on your development

• Being at the forefront of an industry with new and exciting problems to solve

• Plus more, to be discussed in the screening call with the talent partner.

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.