About Bark

Bark is an online services marketplace connecting customers with professionals across over 1,000 categories. Operating in nine countries including the UK, US, Australia, Canada, and New Zealand, we're transforming how people find trusted service providers for everything from home improvement to professional services.

Our platform uses cutting-edge technology to match customers with the right professionals quickly and efficiently. With a global team of over 220 people, we're currently undergoing an exciting transformation: migrating from a lead generation model to a full marketplace platform with subscription based pricing.

As a profitable, PE backed scale up (EMK Capital), Bark offers the best of both worlds: the agility and innovation of a fast moving business combined with financial stability and resources for growth. We recently launched our new marketplace model in Australia (Q4 2025) and are preparing for rollout to the UK and US markets in 2026. You'll have genuine ownership, responsibility, and the opportunity to shape our commercial strategy during a pivotal transformation phase with the chance to make your own contribution to our journey.

*Please note you must be based in Spain to be considered for this fully remote role

About the Role

Bark is entering a new chapter. With the launch of our open marketplace where buyers can directly choose which professionals to contact, we’re evolving from a lead generation marketplace into a consumer driven, product led marketplace model.

We are looking for a commercially minded and strategic Head of B2B & Go-To-Market to own the B2B strategy, positioning, and launch of this new proposition to prospective sellers (professionals). This role is not about execution of marketing channels, that support comes from central marketing teams, but about building and owning the holistic B2B strategy and GTM plan, setting the direction, orchestrating the cross-functional work, and driving successful adoption of our new Marketplace product among sellers.

You will define the value proposition, shape the onboarding and growth model, and ensure the entire organisation is aligned behind a coherent seller experience.

This is a pivotal role at the centre of Bark's largest strategic shift.

Responsibilities

B2B Strategy & Value Proposition:

• Own the positioning and value proposition of our new Marketplace vision for prospective sellers across all verticals.

• Shape messaging frameworks, proof points, and articulation of product value to the market.

• Influence product packaging, subscription models, and seller experience design to maximise adoption.

Go-To-Market Leadership:

• Build the full Seller side GTM strategy for our Marketplace, from awareness to onboarding to retention.

• Create launch plans, timelines, success metrics, and cross-functional activation plans.

• Act as the single GTM owner across Marketing, Product, Commercial, Operations, and Support.

Pricing & Commercial Strategy:

• Collaborate with the commercial team to establish pricing, promotional frameworks, and incentives to drive seller acquisition and conversion.

• Partner with Product and Commercial teams to ensure our pricing strategy is aligned with seller value and marketplace economics.

Acquisition & Funnel Strategy:

• Define how we acquire prospective sellers across paid, organic, partnerships, and product-led channels.

• Ensure our central Performance Marketing, Brand, and CRM teams are working from a clear brief and aligned on objectives.

Onboarding & Adoption:

• Design the end-to-end experience for new sellers joining our Marketplace.

• Collaborate with Product and CRM teams to ensure onboarding sequences, activation points, and education materials support early success.

Retention & Feedback Loops:

• Build the framework for measuring seller satisfaction, early churn risks, and long-term engagement.

• Inform roadmap prioritisation by channelling seller insights and commercial impact back into Product.

Cross-Functional Leadership & Project Management:

• Own the programme management of the entire B2B GTM workstream.

• Drive alignment, remove blockers, and ensure the organisation is ready for launch milestones.

What Success Looks Like

Financial:

• Seller acquisition targets met, with CAC aligned to payback goals.

• Strong early LTV driven by sustained adoption and activity.

• Healthy CAC:LTV ratio in partnership with Commercial leadership.

Performance & Adoption:

• High adoption rates among targeted seller segments.

• Strong sign-up, onboarding completion, and activation rates.

• Movement of professionals into the paid tiers and premium experiences.

• Retention benchmarks met or exceeded in early cohorts.

Strategic & Organisational Impact:

• Clarity and alignment internally around B2B strategy and seller value proposition.

• Effective, smooth, and well-coordinated GTM launches.

• Clear frameworks for measurement, feedback, and continuous iteration.

Required Skills and Experience

• You have 8+ years of experience across GTM strategy, product marketing, commercial strategy, or B2B marketplace growth.

• You’ve led GTM launches for complex digital products, marketplaces, or multi-sided platforms.

• You can move seamlessly between strategic thinking and structured execution management.

• You’re highly collaborative and comfortable driving alignment across Product, Marketing, Commercial, and Ops.

• You’re commercially fluent; able to balance customer value, marketplace dynamics, and revenue outcomes.

• You thrive in ambiguity and can define structure where none exists

Perks and Benefits

• Fully remote working

• Personal annual L&D Budgets with 600€ to spend on your development

• Being at the forefront of an industry with new and exciting problems to solve

• Plus more, to be discussed in the screening call with the talent partner.

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.