About Bark

Bark is an online services marketplace connecting customers with professionals across over 1,000 categories. Operating in nine countries including the UK, US, Australia, Canada, and New Zealand, we're transforming how people find trusted service providers for everything from home improvement to professional services.

Our platform uses cutting-edge technology to match customers with the right professionals quickly and efficiently. With a global team of over 220 people, we're currently undergoing an exciting transformation: migrating from a lead generation model to a full marketplace platform with subscription-based pricing.

As a profitable, PE backed scale up (EMK Capital), Bark offers the best of both worlds: the agility and innovation of a fast moving business combined with financial stability and resources for growth. We recently launched our new marketplace model in Australia (Q4 2025) and are preparing for rollout to the UK and US markets in 2026. You'll have genuine ownership, responsibility, and the opportunity to shape our commercial strategy during a pivotal transformation phase with the chance to make your own contribution to our journey.

About Bark India

Bark India is the largest operation of Bark outside the UK with more than 50 staff members. Bark India started operations in December 2022 and currently manages Marketing and Sales functions for India, South Africa and Singapore. In addition, there is also customer support team that provides support to India and Global operations.

About the Role

We are looking for an enthusiastic, proactive, hands-on performance marketing professional, with a proven track record of delivering profitable growth. You’ll have ownership & accountability of large accounts covering over 100 categories with multi-million dollar advertising budgets and work alongside our talented team in a fast paced, dynamic environment. This role will involve big picture, strategic thinking, as well as hands-on, granular campaign optimisation.

On top of driving profitable growth via existing channels & campaigns, you will identify, produce business cases for, test and implement additional growth opportunities that enable Bark to scale up across new marketing channels and categories. You will keep up to date with the latest marketing technology & tools (including automation & AI) and prioritise implementing those which have the greatest commercial & operational impact.

You will collaborate with CRM, content and other teams across the business to help take Bark’s performance marketing efforts to the next level. We hire smart people, so be prepared to both bring new ideas to the table, and learn from the experienced members of the business.

Responsibilities

Full ownership & accountability of national marketing budgets and P&L for our ANZ market. Using annual marketing budgets of over £4.5m (combined) to drive profitable incremental business growth across performance marketing channels:

• Work closely with Marketing, Sales & Commercial Strategy teams to drive profitable growth across existing & new categories

• Optimise & continuously look for opportunities scale up existing performance marketing channels (primarily Google & Bing)

• Expansion of performance marketing channels (other social, affiliates)

• Continuous test & learn: identify commercial opportunities, prioritise & execute initiatives for testing. Subsequently report back on outcomes & recommend next steps for iteration or scaling up

• Budgeting, forecasting, reporting performance and actions to senior leadership

Cross functional collaboration with other teams to drive profitable, long term business growth - CRM, Marketing Strategy & Planning, Sales & Commercial functions, Analytics, Product & Engineering. For example: Supporting development of:

• Marketing audience strategy to maximise incremental lifetime value of Buyers & Sellers (remarketing, cross-sell etc.)

• Dashboards & tools to help make better commercial decisions

• Product changes to improve Buyer & Seller experiences & outcomes, and commercial outcomes for Bark

Required Skills and Experience

Experienced Performance Marketer:

• 5+ years of hands-on experience managing large PPC accounts

• Expert knowledge of Google ads, Bing Ads & Meta ads

Analytical expertise:

• Makes data-driven decisions & recommendations, and communicates clearly to stakeholders of different levels of seniority

• Expert knowledge of Microsoft Excel or Google sheets, and experience using Tableau (or equivalent platforms)

Entrepreneurial spirit:

• Always on the lookout for innovative commercial opportunities, and follows through with planning, execution, reporting of findings and recommendations for next steps

Perks and Benefits

• Flexible working policy with India office located in CBD Bangalore

• Insurances - Family Floater Mediclaim, Employee Personal Accident and Employee Term Life

• Personal annual L&D Budgets to spend on your development

• Enhanced Cult.fit membership for all employees with access to mental health courses and fitness classes

• Fully stocked snacks in pantry, Quarterly All-site Socials

• Being at the forefront of an industry with new and exciting problems to solve

Interview Process

• Screening Call with Talent Partner (30 mins)

• 1st Stage - Hiring Manager Stage (30 mins)

• 2nd Stage - Technical Task (60 mins)

• 3rd Stage - Values interview (30 mins)

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.